![]() ![]() When you’re typing a search term, you’ll see different keyword types. You can select your desired data source by clicking the following drop-down field: It is worth noting that with web search, you can view data from 2004, while the other sources only allow you to go back to 2008. ![]() There are five different data sources for you to utilize. Where The Data Comes Fromīefore we dive right in and learn how to use Google Trends, it’s important to know where the data comes from. It then becomes relative to the popularity of the other search terms you provide.īy default, when you open the Google Trends website, it makes use of data from their regular search results, but as you will learn shortly, you can also look at other sources. These values are entirely dynamic and change once you introduce multiple search terms. “0” represents a search terms lowest point of relevance. Instead, they give you an arbitrary scale of 0-100. Google Trends does not provide search volume. How To Use Google Trendsįirst, there’s one important thing I should tell you before you dive in. Will Google Trends continue to predict the outcome of US elections accurately? Only time will tell. In each of these tests, I searched for both their full names as well as last names. It Has Accurately Predicted Every US Presidential Election So Farįrom Bush/Kerry to Trump/Clinton, Google Trends has accurately predicted the victor every time since 2004.ĭon’t believe me? Let’s take a look at the data: Here’s an interesting, fun fact about Google Trends. It actually predicted the 2010 influenza outbreak (based on trends for common symptoms) 1 or 2 weeks before the CDC made an official announcement. It was a very insightful tool that did just what its name entailed – It let you view data on flu trends. Like many cool Google products, it was unfortunately shut down.Īnother was Google Flu Trends. It was kind of like the free Similar Web tool, however, it made use of more concrete data. One of which was a “Trends for Websites” tool that allowed you to compare the search traffic of two different websites. Google has built, shut down, and merged many different websites that used Google Search Trends data. However, it still lets you view data all the way back to 2004. Google Trends was initially launched in 2006. Final Notes + Bonus Free Training A Brief History of Google Trends + Fun Facts
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